ITZY have released a teaser for the music video of ‘Mafia In The Morning’, the title track of their upcoming fourth mini-album, ‘Guess Who’.
In the clip, the quintet pose in glamourous outfits on sleek sets as dramatic melody of booming bass and plinking synths play in the background. Later in the teaser, the group sit around a table as fire rages around them.
Yesterday (April 26), IZTY unveiled a three-minute medley that includes shorts snippets of all six songs from the girl group’s forthcoming project. Meanwhile, the accompanying video features never-before-seen concept images for the mini-album, alongside behind-the-scene clips from the photoshoot.
On April 16, the girl group’s agency JYP Entertainment shared two different types of concept photos on social media. The first set of pictures features the girls in a grungey setting while the second depicts them in a purple room. The latter also includes several quotes like, “Guess who loves you”, “Catch me if you can!” and “Do I show you?”, which could be the lyrics from their title track ‘Mafia In The Morning’.
ITZY <GUESS WHO> TEASER IMAGE NIGHT VER.
TITLE TRACK “마.피.아. In the morning”
RELEASE
2021.04.30 FRI 1PM (KST) | 0AM (EST)https://t.co/ImhHVpyl0U#ITZY #있지 @ITZYofficial#MIDZY #믿지#GUESSWHO#ITZY_GUESSWHO pic.twitter.com/1mAkYAGwmw— ITZY (@ITZYofficial) April 15, 2021
ITZY <GUESS WHO> TEASER IMAGE DAY VER.
2021.04.30 FRI 1PM (KST) | 0AM (EST)https://t.co/ImhHVpyl0U#ITZY #있지 @ITZYofficial#MIDZY #믿지#GUESSWHO#ITZY_GUESSWHO pic.twitter.com/EGRI662mea— ITZY (@ITZYofficial) April 16, 2021
‘Guess Who’ will feature six songs in total. ‘Mafia In The Morning’ was co-written and -produced by JYPE founder J.Y. Park, according to the tracklist credits that was released earlier this in April. Park had previously worked on two of the group’s hit singles, ‘Icy’ and ‘Not Shy’. Other producers featured on the record include hitmakers Earattack (GOT7‘s ‘Hard Carry’) and frequent Kang Daniel collaborator JQ.
ITZY, 타이틀곡 "마.피.아. In the morning" 전세계 동시 발매!
JYP 박진영 비롯 세계적 작가진 총출동한 트랙리스트 공개!https://t.co/JfqHcymS2L
2021.04.30 FRI 1PM (KST) | 0AM (EST)#ITZY #있지#MIDZY #믿지#GUESSWHO#ITZY_GUESSWHO pic.twitter.com/qmjG1DmYat— ITZY (@ITZYofficial) April 12, 2021
ITZY first released a poster for their ‘Guess Who’ project on March 22, alongside pre-order information and a preview of the physical album’s contents. At the time, JYP Entertainment said in a statement that the upcoming release will feature a sound that “come as a surprise for their fans”, per Korea Times.
The label added that the group “would come up with offbeat dance moves and styling to showcase something different this time”. ‘Guess Who’ is set to be released on April 30 at 1pm KST/12AM EST.
ITZY, 4월 30일 새 앨범 'GUESS WHO' 컴백 확정!
전 세계 동시 발매! 그랜드 컴백 예고!https://t.co/gOGb4mDMVw#ITZY #있지 @ITZYofficial#MIDZY #믿지#GUESSWHO#ITZY_GUESSWHO pic.twitter.com/1S12FGGTO1— ITZY (@ITZYofficial) March 22, 2021
The group last made a comeback in August last year with the EP ‘Not Shy’, featuring the lead single of the same name. In January, ITZY also released their debut English-language EP, ‘Not Shy (English Version)’, which included English versions of their past singles like ‘Dalla Dalla’, ‘Icy’, ‘Wannabe’ and ‘Not Shy’.
Earlier this week, ITZY also released the digital single ‘Trust Me (MIDZY)’, a heartfelt song dedicated to their fans. The group premiered it during their “FAN PARTY LIVE”, a virtual fan event held on the same day.
“We wanted to convey our comfort in times of exhaustion and hardship,” ITZY said during the event. The group also took the time to express their love and gratitude for their fans, promising to “always trust and love each other as friends for life”.
ITZY debuted under JYP Entertainment in 2019 with their single album ‘It’z Different’, featuring the track ‘Dalla Dalla’. The song peaked at Number Two on the South Korean Gaon Digital Charts and remains their highest charting song thus far.
The post ITZY drop dramatic teaser for ‘Mafia In The Morning’ music video appeared first on NME.
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