Baby Keem has shared a trailer for a forthcoming collaboration with his cousin Kendrick Lamar titled ‘Family Ties’.
The rapper announced the track’s forthcoming arrival earlier this week, sharing to social media an old, grainy family photo with everyone’s faces censored except for a young Lamar and an even younger Keem, referencing Lamar’s 2012 ‘good kid, m.A.A.d city’ artwork.
In the post’s caption, Keem revealed the track would be arriving this Thursday (August 26) at 9pm PT, or 5am BST on August 27. See the post below:
Now, Keem has shared a trailer for the music video. The 18-second clip centres on a jet-black limousine, with a gun-wielding Lamar in the driver’s seat and passengers that include Baby Keem and the pop star Normani. Watch it below:
And hear another snippet of the song, as teased by streaming platform TIDAL:
SNIPPET: @babykeem and @kendricklamar “Family Ties” dropping this week. pic.twitter.com/tpFxf71WqW
— TIDAL (@TIDAL) August 25, 2021
The song was previewed in March 2020 in a video teaser for Kendrick Lamar and Dave Free’s pgLang production enterprise, announcing that Keem had partnered with the company. Back in January, Keem appeared as part of a series of short films pgLang released in collaboration with Calvin Klein.
Last week, Lamar announced his final album for longtime label Top Dawg Entertainment in a letter to fans dated August 20.
- READ MORE: Kendrick Lamar – ‘DAMN.’ review
“I spend most of my days with fleeting thoughts. Writing. Listening. And collecting old Beach cruisers. The morning rides keep me on a hill of silence. I go months without a phone,” Lamar began the message.
“Love, loss, and grief have disturbed my comfort zone, but the glimmers of God speak through my music and family. While the world around me evolves, I reflect on what matters the most. The life in which my words will land next.
“As I produce my final TDE album, I feel joy to have been a part of such a cultural imprint after 17 years. The Struggles. The Success. And most importantly, the Brotherhood. May the Most High continue to use Top Dawg as a vessel for candid creators.
“As I continue to pursue my life’s calling. There’s beauty in completion. And always faith in the unknown. Thank you for keeping me in your thoughts. I’ve prayed for you all. See you soon enough.”
Baby Keem, meanwhile, has been busy readying his debut studio album ‘The Melodic Blue’, which is expected to arrive sometime this year. He has released a string of singles over the past 12 months, most recently Travis Scott collaboration ‘Durag Activity’ back in April.
Keem is also set to feature on Kanye West‘s forthcoming album ‘Donda’ on a track titled ‘Praise God’ that will also feature Scott.
The post Watch a trailer for Baby Keem and Kendrick Lamar collaboration ‘Family Ties’ appeared first on NME.
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